Airport Terminal Advertising Concessions
Title:  

Airport Terminal Advertising Concessions

Agency:  

Texas City of Lubbock

State:  

Texas

NAICS Code:  

541810

Industry:  

Marketing and Advertising

Solicitation Type:  

Request for Proposal

Solicitation ID:  

RFP26-19432-KM

Open Date:  

2/6/2026

Pre-Bid Meeting Date:  

2/18/2026

Close Date:  

3/12/2026

Project Duration:  

10 years

Last Updated:  

3/2/2026

Description:
The City of Lubbock is seeking proposals for Airport Terminal Advertising Concessions at Lubbock Preston Smith International Airport. The successful respondent will be expected to create an Airport Terminal Advertising Concession that will meet or exceed the goals and objectives of the Airport throughout the term of the agreement. The contract term will be for ten years. The respondent must have installed, leased, and managed advertising displays as a part of a commercial advertising program in at least one airport of similar size and scope to Lubbock within the last three years. The respondent must also demonstrate financial resources to finance, develop, and operate the airport terminal advertising concession. • The respondent will be responsible for optimizing revenue to the Airport. • The respondent will be responsible for incorporating innovative, cutting-edge technology, tools, and methods that reflect current and future trends in public space advertising. • The respondent will be responsible for enhancing the overall passenger experience by providing innovative advertising programs which augment the efficient operations of the facility. • The respondent will be responsible for maintaining a commitment to the Airport’s image through coherent and complementary advertising that suits the design and architecture of the Airport properties. • The respondent will be responsible for providing opportunities for the Airport to strengthen its partnership role with local and regional industries. • The respondent will be responsible for creating a sophisticated advertising program. • The respondent will be responsible for maintaining the equipment and displays.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Kiara Morgan(Buyer IV)

KMorgan@mylubbock.us

(806) 775-2167

Budget Estimate (AI):

$1,500,000 – $3,000,000

Based on the historical airport advertising concession activity, the annual gross receipts have ranged from $174,211.12 to $278,376.11. Assuming the successful respondent can maintain an average annual gross receipt of $225,000, the total budget for the ten-year contract term could be around $2,250,000. However, this is a rough estimate and the actual budget may vary depending on several factors, including the respondent's ability to optimize revenue, the airport's passenger traffic, and the overall advertising market.

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