The Illinois Department of Natural Resources, Office of Water Resources – Coastal Management Program is seeking a qualified communication consultant to refresh, update, and strengthen its messaging, visual identity, and media presence. The consultant will lead staff and stakeholders through a comprehensive process, resulting in updated and accessible messaging, visual branding, media training, and refreshed communication materials. Key objectives include clarifying and refining the program's core messaging, refreshing its brand identity, strengthening its capacity to engage with the press and public audiences, and updating key communications collateral. The project is expected to last 4 to 6 months. Some key deliverables include a summary report with findings and recommendations, an approved messaging framework and visual brand toolkit, media training sessions, and a brand and messaging guide. • The consultant will conduct an audit of existing program communications materials and facilitate stakeholder interviews to assess perceptions of the brand. • The consultant will develop a core messaging framework, including an organizational positioning statement, mission/vision/value articulation, and key messages for priority audiences. • The consultant will provide design/layout recommendations and draft language revisions for the website, brochure, fact sheets, and other collateral materials. • The consultant will conduct media training workshops and provide supporting materials. • The consultant will develop a brand and messaging guide and conduct a brief staff training session on how to apply new materials and maintain brand consistency.