Customer Relationship Management (CRM) System Services

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Title:  

Customer Relationship Management (CRM) System Services

Agency:  

Mississippi Gulf Coast Regional Convention and Visitors Bureau d/b/a Coastal Mississippi

State:  

Mississippi

NAICS Code:  

511210

Industry:  

Information Technology and Software Development

Solicitation Type:  

Request for Proposal

Solicitation ID:  

204-20250402091244 CMT

Open Date:  

4/3/2025

Questions Due Date:  

4/11/2025

Close Date:  

4/18/2025

Projected Award Date:  

5/1/2025

Last Updated:  

4/17/2025

Description:
The Mississippi Gulf Coast Regional Convention and Visitors Bureau is seeking a qualified vendor to implement a secure, scalable, and fully integrated Customer Relationship Management (CRM) platform. The proposed system must integrate with the Bureau's existing content management system, facilitate marketing and sales operations, support partnership engagement, and improve internal administrative efficiencies. The selected CRM solution must provide various capabilities, including cloud-based, mobile-accessible platform, role-based user access controls, CMS integration, secure data hosting, real-time dashboard, and report builder. The vendor must also provide full data migration, staff training, ongoing support, and maintenance. Key features and requirements include: • Cloud-based, mobile-accessible platform • Role-based user access controls • CMS integration • Secure data hosting • Real-time dashboard and report builder • Open API for third-party integrations • Lead and inquiry management • Contact and organization tracking • Sales forecasting • Email/calendar integration • Tagging and segmentation • Email campaign management and analytics • Media tracking • Google Analytics integration • Event registration and itinerary builder • FAM tour coordination • Booking and housing records • Visitor surveys • Secure partner portal • Partner communication tracking • Online invoicing and payment portal • ROI reporting • Data exports and segmentation • Performance reports • User access logs and audit trails
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Kendra Simpson(Director of Marketing)

kendra@coastalmississippi.com

Budget Estimate (AI):

$100,000 – $500,000

The budget amount for this opportunity is not explicitly stated in the document. However, considering the scope and requirements of the project, it can be estimated that the budget amount will be in the range of $100,000 to $500,000. This estimation is based on the assumption that the project will require significant investment in software development, implementation, and maintenance. Factors that may influence the likely payment range include the complexity of the CRM system, the number of users, and the level of customization required.

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