Strategic Communications Services

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Title:  

Strategic Communications Services

Agency:  

Maryland Public Defender System

State:  

Maryland

NAICS Code:  

541820

Industry:  

Government

Solicitation Type:  

Request for Proposal

Solicitation ID:  

BPM052437

Open Date:  

8/1/2025

Pre-Bid Meeting Date:  

8/25/2025

Questions Due Date:  

8/29/2025

Close Date:  

9/2/2025

Project Duration:  

1 year

Last Updated:  

8/28/2025

Description:
The Office of the Public Defender (OPD) is seeking a strategic communications partner to provide services including account management, event planning, media relations, material development, crisis communication, and social and digital media development. The goal of the project is to elevate OPD's visibility, shape public understanding, and strengthen trust in the mission, impact, and value of public defense throughout the state. The contractor will be responsible for developing a detailed communications plan, attending regular status meetings, and providing monthly progress reports. The contractor will also be required to comply with all applicable laws, regulations, policies, standards, and guidelines affecting information technology projects. • Key services include: • Account management • Event planning and execution • Media relations • Material development • Crisis communication • Development and utilization of social and digital media • The contractor will be responsible for developing a crisis communications plan and providing real-time support for responding to media inquiries and reputation risks. • The contractor will also be required to provide guidance and content development for OPD's social media platforms and create branded templates and graphics to promote events, campaigns, and announcements. • The contractor will be responsible for establishing metrics to assess the success and effectiveness of PR efforts and providing quarterly and end-of-contract evaluation reports with actionable insights and recommendations.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Thaddaeus HUBBARD(Procurement Officer)

thaddaeus.hubbard1@maryland.gov

(410) 767-8481

Budget Estimate (AI):

$200,000 – $500,000

Based on the scope of work and the requirements of the project, the estimated budget for this opportunity could be in the range of $200,000 to $500,000 per year, considering the budget of the Office of the Public Defender and the typical costs of similar services. The actual budget may vary depending on the contractor's proposal, the specific services required, and the negotiation of the contract terms. Factors that may influence the likely payment range include the level of expertise and experience of the contractor, the complexity of the services required, and the level of competition for the contract.

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