Public Relations and Influencer Marketing Services
Title:  

Public Relations and Influencer Marketing Services

Agency:  

Texas City Of College Station

State:  

Texas

NAICS Code:  

541820

Industry:  

Marketing and Advertising

Solicitation Type:  

Request for Proposal

Solicitation ID:  

25-096

Open Date:  

8/5/2025

Questions Due Date:  

8/21/2025

Close Date:  

8/28/2025

Projected Award Date:  

9/1/2025

Last Updated:  

8/19/2025

Description:
The City of College Station is seeking a consultant to provide public relations and influencer marketing services to elevate the city's brand visibility and drive earned media. The successful offeror will generate impactful buzz, establish College Station as a premier destination, and execute a robust storytelling strategy targeting regional, national, and trade media as well as established influencers. The scope of work includes: • Developing a comprehensive public relations and influencer marketing plan • Executing a robust storytelling strategy • Targeting regional, national, and trade media as well as established influencers • Highlighting College Station's unique offerings and reinforcing its identity as a versatile, vibrant, year-round destination The City of College Station intends to select a single consultant, but reserves the right to make multiple awards if it is in the City's best interest.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

JOSIE URRUTIA(Purchasing Division Contact)

jurrutia@cstx.gov

(979) 764-3552

Budget Estimate (AI):

$50,000 – $200,000

The estimated budget for this opportunity is between $50,000 and $200,000, considering the scope of work and the City's budget for similar services. The actual budget may vary depending on the consultant's proposal and the City's evaluation of the services provided. Factors that may influence the likely payment range include the complexity of the public relations and influencer marketing plan, the number of media outlets and influencers targeted, and the duration of the contract.

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