Sponsorship and Naming Rights Services
Title:  

Sponsorship and Naming Rights Services

Agency:  

City of Clearwater

State:  

Florida

NAICS Code:  

541810

Industry:  

Marketing and Advertising

Solicitation Type:  

Request for Proposal

Solicitation ID:  

54-25

Open Date:  

8/5/2025

Questions Due Date:  

8/30/2025

Close Date:  

9/9/2025

Last Updated:  

8/21/2025

Description:
The City of Clearwater is seeking a qualified third-party consultant to evaluate, advise, solicit, secure, and support the implementation of sponsorship and naming rights opportunities for City-owned facilities and events. The goal is to generate additional revenue for designated facilities and activities. The selected vendor must have proven experience in these areas. Key responsibilities include developing naming rights opportunities for existing and planned assets, as well as sponsorship acquisition for special events. The vendor will be expected to provide a detailed approach and methodology for fulfilling the scope of work, including strategies for achieving measurable sponsorship revenue results. • Developing naming rights opportunities for City-owned facilities and events • Acquiring sponsorships for special events • Providing a detailed approach and methodology for fulfilling the scope of work • Strategizing for achieving measurable sponsorship revenue results • Collaborating with City staff to ensure successful project outcomes
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Lori Vogel(Procurement Manager)

lori.vogel@myclearwater.com

(727) 444-8524

Budget Estimate (AI):

$200,000 – $500,000

Based on the scope of work, which includes developing naming rights opportunities and acquiring sponsorships for special events, the budget could be substantial. However, without specific details on the revenue goals or the commission structure, it's challenging to provide an exact estimate. Assuming the consultant will be working on multiple events and facilities, and considering the potential revenue from naming rights and sponsorships, a possible budget range could be between $200,000 and $500,000 per year, depending on the consultant's performance and the City's revenue goals.

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