California State University, Fullerton is seeking a digital marketing agency to manage paid digital marketing and advertising campaigns for the College of Business and Economics. The selected agency will be responsible for recommending and executing online marketing strategies, placements, tracking, A-B testing, optimization, reporting, and refining placements on campaigns. The agency will also be responsible for display ad production based on existing brand guidelines. The contract term is three years with the option for two additional one-year extensions. • The primary focus will be on the two MBA programs, Fully Employed MBA and Flexible MBA, as well as the MS in Accountancy and Taxation programs and the college's online degree-completion program. • The agency must demonstrate a comprehensive understanding of the unique needs of the higher education sector on a national level. • The agency must deliver exceptional customer service and provide customized and advanced reporting dashboards. • The agency must exhibit a proven history of executing successful campaigns that achieve enrollment goals across diverse, prospective student audiences.