Marketing and Revenue Growth Strategy for the Auraria Higher Education Center
Title:  

Marketing and Revenue Growth Strategy for the Auraria Higher Education Center

Agency:  

Colorado Auraria Higher Education Center - AHEC

State:  

Colorado

NAICS Code:  

541810

Industry:  

Education

Solicitation Type:  

Request for Quotation

Solicitation ID:  

AHEC-26905-D

Open Date:  

7/23/2025

Questions Due Date:  

7/28/2025

Close Date:  

8/11/2025

Project Duration:  

1 year

Last Updated:  

8/5/2025

Description:
The Auraria Higher Education Center (AHEC) is seeking a marketing and revenue growth strategy to increase revenue from various sources such as parking services, events, and food and beverage sales. The selected vendor will be responsible for developing and executing a comprehensive marketing strategy, including digital, print, and public relations, to achieve the revenue growth goals. The vendor will also be required to provide a detailed project plan, timeline, and budget, as well as demonstrate their experience and qualifications in developing and executing integrated marketing campaigns. Some key aspects of the scope of work include: * Developing a two-year, campus-wide food and beverage marketing strategy * Increasing application volume to achieve full enrollment for the Auraria Early Learning Center * Driving visibility of parking availability for major community and campus events * Promoting campus event space rental opportunities to local and regional vendors * Executing paid social campaigns targeting Denver metro parents, event planners, and commuting professionals
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Stacy L. Tino(Purchasing Agent)

stacy.tino@ahec.edu

(303) 556-3289

Budget Estimate (AI):

$200,000 – $500,000

The budget for this opportunity is not explicitly stated in the document. However, based on the scope of work and the fact that the vendor will be responsible for developing and executing a comprehensive marketing strategy, it can be estimated that the budget will be in the range of $200,000 to $500,000 per year, considering the vendor's costs, personnel, and other expenses. The actual budget will depend on the vendor's proposal and the negotiations with AHEC.

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