The City of Northampton is seeking a qualified marketing firm to develop and execute a comprehensive digital marketing campaign to attract more visitors and strengthen the local economy. The campaign should include the creation of a research-driven marketing plan, the execution of a multi-channel campaign, and ongoing performance measurement and optimization. The selected contractor will work with the City's Economic Development Team and other stakeholders to develop and implement the campaign. Key aspects of the campaign include: • Development of a distinctive brand and visual identity for Northampton • Creation of visitor attraction and experience packages • Identification and segmentation of target audiences • Development of channels and messaging to reach each audience segment • Identification of potential partnerships with regional attractions and tourism businesses • Provision of quarterly performance reports and analytics The City has allocated approximately $150,000 for this project, with $75,000 funded through a secured grant and the remainder through American Rescue Plan Act (ARPA) allocations.