The Denver Regional Council of Governments (DRCOG) is seeking a creative agency to support the Way to Go program, which aims to reduce peak-commute traffic congestion and improve air quality in the Denver metropolitan region. The selected agency will be responsible for developing and executing advertising campaigns to promote transportation demand management (TDM) throughout the region. The agency will work with DRCOG to develop a comprehensive approach to promoting sustainable commuting options, including telework, transit, carpooling, biking, and walking. Some key aspects of the project include: * Developing and executing advertising campaigns to promote TDM * Working with DRCOG to develop a comprehensive approach to promoting sustainable commuting options * Providing year-round employer outreach focused on regional commuting options * Managing major annual campaigns, including Monthly Challenges, Bike to Work Day, Winter Bike to Work Day, and Go-Tober * Maintaining multiple websites and leveraging various social media platforms * Providing a free online regional ride-matching tool for carpools, vanpools, and schoolpools * Offering resources to facilitate travel by biking, walking, transit, car sharing, bike sharing, and flexible work schedule options