The City of Syracuse Police Department is seeking a marketing and/or advertising company to support its recruitment initiatives. The selected agency will develop and execute creative strategies to enhance the Department's visibility and support recruiting efforts for sworn staff. The Department is facing significant staffing shortages due to retirements and a reduction of candidates applying to become police officers. The agency will need to have prior experience working with government, public safety, or similar organizations. Key responsibilities will include: • Developing and executing creative strategies to enhance the Department's visibility • Supporting recruiting efforts for sworn staff • Informing the public about the opportunity to become a Syracuse Police Officer • Targeting a diverse population through digital, print, and traditional media platforms The ideal candidate will have experience in marketing and advertising, particularly in the public safety sector.