Airport Wide Advertising
Title:  

Airport Wide Advertising

Agency:  

Colorado City and County of Denver Department of Aviation

State:  

Colorado

NAICS Code:  

541810

Industry:  

Aerospace and Defense

Solicitation Type:  

Request for Proposal

Solicitation ID:  

202578444

Open Date:  

4/4/2025

Pre-Bid Meeting Date:  

4/14/2025(Mandatory)

Site Visit Date:  

4/15/2025

Questions Due Date:  

4/25/2025

Close Date:  

7/3/2025

Project Duration:  

10 years

Last Updated:  

4/25/2025

Description:
The City and County of Denver is seeking a partner to provide access to existing established advertising locations across Denver International Airport (DEN), including the Peña Welcome Sign. The winning proposer will partner with DEN to upgrade identified locations and design and install approved new locations to level up DEN's advertising revenue potential. The contract term is 10 years, with the possibility of extensions. The proposer should have experience in airport advertising, be able to provide a comprehensive plan for managing and maintaining the advertising assets, and be able to provide a detailed plan for upgrading existing locations and designing and installing new locations. Some key aspects of the project include: • Providing access to existing established advertising locations across DEN • Partnering with DEN to upgrade identified locations • Designing and installing approved new locations • Managing and maintaining advertising assets • Providing a comprehensive plan for managing and maintaining advertising assets • Providing a detailed plan for upgrading existing locations and designing and installing new locations The proposer should have experience in airport advertising and be able to provide a detailed plan that meets DEN's requirements.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Steven Joyce(Contract Procurement)

Contract.Procurement@flydenver.com

(303) 342-2419

Budget Estimate (AI):

$50,000,000 – $200,000,000

Based on the information provided, the estimated budget for this opportunity could be around $100 million over the 10-year contract term. The document mentions that DEN's 2024 gross advertising revenue exceeded $23M, and the proposer is expected to increase this revenue. However, the exact budget amount is not explicitly stated in the document and can vary depending on several factors such as the number of advertising locations and the advertising rates. The estimated budget range could be between $50 million to $200 million over the 10-year term, but this is speculative and based on limited information.

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