Airport Wide Advertising
Title:  

Airport Wide Advertising

Agency:  

Colorado City and County of Denver Department of Aviation

State:  

Colorado

NAICS Code:  

541810

Industry:  

Information Technology and Software Development

Solicitation Type:  

Request for Proposal

Solicitation ID:  

202578444

Open Date:  

4/4/2025

Pre-Bid Meeting Date:  

4/14/2025(Mandatory)

Site Visit Date:  

4/15/2025

Questions Due Date:  

6/20/2025

Close Date:  

7/18/2025

Project Duration:  

10 years

Last Updated:  

6/26/2025

Description:
The City and County of Denver is seeking a partner to upgrade and manage advertising assets at Denver International Airport. The winning proposer will design, install, and maintain advertising displays at various locations throughout the airport. The contract term will be for 10 years. The goal is to increase advertising revenue for the airport. The proposer will partner with the airport to upgrade existing advertising locations, design and install new locations, and maintain existing locations, and provide ongoing maintenance. The contract term is 10 years. Key responsibilities will include providing access to existing advertising locations and installing new locations. The proposer will be required to upgrade existing advertising displays to digital formats and design and install approved new locations to increase the airport's advertising revenue potential. The proposer should have experience in advertising and have experience in airport advertising. Some key points about the work and scope of work are: • The winning proposer will be responsible for managing and maintaining the advertising displays throughout the airport. • The proposer will be required to provide access to existing advertising locations and upgrade existing locations and install new locations. • The proposer will be required to partner with the City to identify new locations for advertising displays. • The proposer will be required to provide a detailed plan for upgrading existing locations to digital displays. • The proposer will be required to have experience in airport advertising.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Steven Joyce(Contract Procurement)

Contract.Procurement@flydenver.com

(303) 342-2419

Budget Estimate (AI):

$10,000,000 – $50,000,000

Based on the information provided in the RFP document the estimated budget for this opportunity is between $10 million and $50 million over the 10 year contract term, given the scope of work involved in advertising at Denver International Airport. Given that the 2024 gross advertising revenue exceeded $23 million, a 10 year contract term, and the goal of maximizing advertising revenue potential, this amount may be a reasonable estimate of the potential budget range.

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