The City of Roseville is seeking a marketing and advertising agency to develop and execute comprehensive marketing and advertising strategies to enhance public awareness of the utility's programs and services. The selected agency will be responsible for crafting annual communication plans, conducting market research, and providing strategic recommendations for branding and outreach. The agency will also oversee media buying, create and implement integrated marketing campaigns, and provide daily updates on all media mentions. The agency's services, excluding advertising purchases, should not exceed an annual budget of $70,000. The initial contract will be from the date of award through June 30, 2027, with the option to renew for two additional years. Some key responsibilities of the agency include: • Developing and executing comprehensive marketing and advertising strategies • Crafting annual communication plans • Conducting market research • Providing strategic recommendations for branding and outreach • Overseeing media buying • Creating and implementing integrated marketing campaigns • Providing daily updates on all media mentions