Publix Supermarkets, Inc (Revised)

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Title:  

Publix Supermarkets, Inc (Revised)

Agency:  

Florida Department of Agriculture and Consumer Services (FDACS)

State:  

Florida

NAICS Code:  

541614

Industry:  

Food and Beverage Services

Solicitation Type:  

Sole Source

Solicitation ID:  

SS 25 26 62

Open Date:  

6/12/2025

Questions Due Date:  

7/7/2025

Close Date:  

7/7/2025

Project Duration:  

1 year

Last Updated:  

7/7/2025

Description:
The Florida Department of Agriculture and Consumer Services is seeking to enter into a single-source purchase contract with Publix Supermarkets, Inc. for the "Fresh from Florida" Grocery Retailer Marketing Program. The program aims to promote Florida agricultural products through various marketing promotions, including circular advertisements, in-store promotions, magazines, television, and social media advertising. The contract is estimated to be worth up to $200,000. The key requirements for the contract include planning, drafting, printing, and publishing weekly online sale flyers featuring Florida agricultural products, planning and distributing in-store signage, coordinating in-store promotions, and planning and publishing social media posts. • The contract duration is from the date of execution through June 30, 2026. • The program is intended to promote Florida agricultural commodities, value-added products, and agricultural-related businesses. • The vendor must be a non-paid member of the "Fresh From Florida" Industry Membership program. • Publix Supermarkets, Inc. is the only known source that can provide the required services.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Brittany Harvey(Government Analyst)

procurement@fdacs.gov

(850) 617-7181

Budget Estimate (AI):

$100,000 – $200,000

Based on the document, the estimated contract amount is up to $200,000. However, considering the scope of work and the duration of the contract, the actual budget could be around $100,000 to $200,000. The factors that may influence the likely payment range include the number of marketing promotions, the reach and frequency of the advertisements, and the overall performance of the contractor.

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