The City of Long Beach is seeking proposals from qualified vendors to develop an Entertainment Strategic Plan. The plan should outline key policies, programs, placemaking strategies, and partnerships to strengthen the city's position as a premier national and international destination for music and entertainment. The selected consultant will conduct stakeholder engagement, case studies, and analysis of local ordinances to inform the plan. The project aims to support and grow the local music and entertainment ecosystem, drive tourism, and create economic opportunities for local residents and businesses. Key aspects of the project include: • Conducting stakeholder engagement and community outreach • Researching successful models in other cities • Analyzing local ordinances and policies • Developing a comprehensive strategic plan with implementation roadmap • Providing key performance indicators to measure the plan's effectiveness