The Bay-Arenac Intermediate School District is seeking a marketing agency to develop and implement a comprehensive marketing campaign for Region 5, which comprises five intermediate school districts serving 70,000+ students and their families. The campaign aims to reduce chronic absenteeism, strengthen family engagement, and promote healthy screen-time habits. The selected agency will deliver a region-wide, multi-phase campaign that includes creative concept development, media planning and buying, content production, social media management, and analytics. The agency must have experience managing statewide or regional public-awareness or education campaigns, staffing with expertise in creative development, media buying, analytics, and account management, and demonstrated experience reaching multilingual or historically underserved audiences. Key aspects of the project include: • Educating families on the academic and social costs of poor attendance • Promoting actionable, culturally responsive family-school engagement strategies • Encouraging developmentally healthy screen-time habits • Celebrating local success stories and amplifying unified messaging across all five ISDs • Ensuring ADA and Section 508 compliance for all digital materials and deliverables • Commitment to equal employment opportunity and non-discrimination • No record of default or terminated contracts within the past five years • Awareness of FERPA requirements when utilizing images