Member Communications Engagement Platform

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Title:  

Member Communications Engagement Platform

Agency:  

California CalOptima Health

State:  

California

NAICS Code:  

541512

Industry:  

Information Technology and Software Development

Solicitation Type:  

Request for Proposal

Solicitation ID:  

26-020

Open Date:  

11/3/2025

Questions Due Date:  

11/17/2025

Close Date:  

12/5/2025

Project Duration:  

3 years

Last Updated:  

Description:
CalOptima Health is seeking a Member Communications Engagement Platform to execute omnichannel communications campaigns via text, interactive voice recording, and email. The platform must include language, analytics, and reporting capabilities for both 1-way and 2-way campaigns and include a secure channel to capture private and confidential information from the campaign recipients. The selected contractor will be responsible for delivering, deploying, and maintaining a cloud-based, HIPAA-compliant, secure, scalable, and multilingual member engagement platform. Key responsibilities include assisting CalOptima in optimizing the use of Artificial Intelligence and Machine Learning, advising on regulatory changes, and attending weekly and biweekly meetings with CalOptima staff. • The platform must support CalOptima's commercial lines of business, including the Covered California Qualified Health Plan. • The platform must have comprehensive administrative, technical, and physical controls to ensure outreach and member engagement in a secure environment. • The contractor will provide full services, including building and deploying campaigns on behalf of CalOptima. • The contractor must demonstrate experience and technical capabilities to support various models and approaches. • The contractor must highlight risks or limitations associated with each model and demonstrate how the proposed platform maintains accurate and secure contact records.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Lisa Ha(Designated Point of Contact)

lisaha@caloptima.org

(657) 900-1367

Budget Estimate (AI):

$500,000 – $2,000,000

The budget for this opportunity is estimated to be between $500,000 and $2 million, considering the scope of work, the requirement for a cloud-based platform, and the need for ongoing maintenance and support. The estimated budget is influenced by factors such as the complexity of the platform, the number of users, and the level of customization required.

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