Digital Advertising Services

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Title:  

Digital Advertising Services

Agency:  

State University of New York (SUNY)

State:  

New York

NAICS Code:  

541810

Industry:  

Marketing and Advertising

Solicitation Type:  

Request for Proposal

Solicitation ID:  

RFP #25JB0124-C000884

Open Date:  

2/21/2025

Questions Due Date:  

3/4/2025

Close Date:  

3/18/2025

Project Duration:  

3 years

Last Updated:  

Description:
The State University of New York College at Plattsburgh is seeking a vendor to provide digital advertising services, including ad placement, strategic insight, and ad optimization. The contract will be for three years with a two-year option to renew. The successful vendor will be selected based on best value, and the contract is expected to start on June 30, 2025. The services required include providing digital advertising services to the university. Key responsibilities will include ad placement, strategic insight, and ad optimization. • The contract term is for three years with a two-year option to renew. • The anticipated start date of the contract is June 30, 2025. • The university will receive sealed proposals until 3:30 p.m. local time on March 18, 2025. • All questions regarding the RFP must be submitted by March 4, 2025, at 3:30 p.m. EST. • The university is looking for a vendor that can provide digital advertising services, including ad placement, strategic insight, and ad optimization.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Jenna Beauregard(Director of Contracts & Purchasing Services)

case8736@plattsburgh.edu

(518) 564-4604

Budget Estimate (AI):

$1,000,000 – $3,000,000

The budget for this contract can be estimated based on the scope of work and the contract term. Since the contract is for digital advertising services, the budget will likely depend on the number of ads placed, the cost per ad, and the optimization services provided. Assuming an average cost per ad of $500 and an average of 100 ads placed per month, the total budget for the three-year contract term could be around $1.8 million. However, this is a rough estimate and the actual budget could be higher or lower depending on the specifics of the contract and the services provided.

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