CalOptima Health is seeking a marketing and advertising agency to work with the CalOptima Health Communications team regarding the Covered California program. The agency will develop a sales and marketing strategy and execute the strategy to promote market entry and support enrollment goals. This includes developing a comprehensive campaign from market research and messaging to asset development and media buys. The contract is expected to be for 2 years with 2 optional 1-year renewals. The agency should have experience in providing similar services and demonstrate the capacity to successfully perform the work described in the solicitation. • The agency will be responsible for developing a sales and marketing strategy and executing the strategy to promote market entry and support enrollment goals. • The agency will develop a comprehensive campaign from market research and messaging to asset development and media buys. • The agency should have experience in providing similar services and demonstrate the capacity to successfully perform the work described in the solicitation. • The agency should provide a price proposal for the services to be provided and the total price for all services.