Advertising, Media Planning and Media Buying Services
Title:  

Advertising, Media Planning and Media Buying Services

Agency:  

Village of Schaumburg

State:  

Illinois

NAICS Code:  

541810

Solicitation Type:  

Request for Proposal

Solicitation ID:  

2025-RFP-049

Open Date:  

6/25/2025

Questions Due Date:  

7/11/2025

Close Date:  

7/18/2025

Project Duration:  

1 year

Last Updated:  

7/15/2025

Description:
The Village of Schaumburg is seeking a full-service agency partner to provide advertising, media planning, and media buying services. The selected agency will work closely with the Village's Communications & Outreach Department and Economic Development Department to develop and execute a comprehensive advertising campaign, including strategic media planning and execution. The campaign aims to promote the Village's brand, increase awareness, and attract visitors, businesses, and investment. The agency will be responsible for developing creative concepts, managing production, and determining the most effective media mix. The Village has a budget of $255,000 for this project, and the contract will be for one year with the option to renew for up to three additional years. • Key services include strategy/planning, account services, brand activation, creative development, production, success measurement, media planning, and buying for traditional and non-traditional media platforms. • The agency should have at least five years of experience in advertising, media planning, and media buying, and demonstrate knowledge of the regional Chicagoland media market. • The agency will be required to provide certificates of insurance, including comprehensive general liability, automobile liability, umbrella or excess liability, and workers' compensation. • The Village reserves the right to reject any or all proposals and to waive any irregularities or informality in the proposal.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Allison Albrecht(Director of Communications & Outreach)

aalbrecht@schaumburg.com

(847) 923-4710

Budget Estimate (AI):

$200,000 – $300,000

Based on the provided budget of $255,000, it is estimated that the selected agency can expect to earn a similar amount if they win the bid and complete the project successfully. The budget may vary depending on the agency's fees, expenses, and performance. Factors that may influence the budget include the agency's ability to deliver a successful campaign, the effectiveness of their media planning and buying strategies, and the Village's satisfaction with the services provided.

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