The Florida Department of Agriculture and Consumer Services intends to enter into a single-source purchase contract with Whole Foods Market, Inc. for the "Fresh from Florida" Grocery Retailer Marketing Program. The program aims to promote Florida agricultural products through various marketing promotions, including circular advertisements, in-store promotions, magazines, television, and social media advertising. The contract is estimated to be around $40,000. • The program will promote Florida agricultural commodities, value-added products, and agricultural-related businesses. • The vendor must be a non-paid member of the "Fresh From Florida" Industry Membership program. • The contract will run from the date of execution through June 30, 2026. • Whole Foods Market, Inc. is the only known source that can provide the required services, including planning, drafting, printing, and publishing weekly online sale flyers and in-store signage.