The City of Los Angeles, Department of Recreation and Parks, is seeking proposals for the operation and maintenance of the Citywide Seasonal Holiday Events Concession at various locations throughout the city. The concessionaire will be responsible for providing seasonal holiday events, including an ice rink at Pershing Square, and other events such as festivals of lights, winter wonderlands, or other seasonal festivities. The concessionaire will also be responsible for maintaining the cleanliness and appearance of the concession, providing professional service at reasonable market prices, and optimizing patron experience. • The concessionaire must have at least two years of experience in operating a similar seasonal holiday event or event services and promotions. • The concessionaire must provide a detailed business plan, including a management and operations plan, a compensation plan, and a financial plan. • The concessionaire must obtain all necessary permits and licenses, including a Los Angeles Business Tax Registration Certificate and a City Seller's Permit. • The concessionaire must provide a sales and marketing plan, including methods of increasing and maintaining clientele. • The concessionaire must comply with all applicable laws and regulations, including the Zero Waste City Facilities and Events on City Property Ordinance.