The University of Utah is seeking a qualified consulting firm to redesign its healthcare website. The project aims to enhance brand positioning, improve patient and provider digital experiences, and establish a scalable and sustainable web ecosystem. The selected vendor will be responsible for services including branding and messaging, stakeholder engagement, design and user experience, content strategy and development, tools and technology, and project management. The vendor will work alongside the University team as an implementation partner and must have experience with Drupal CMS. The project is expected to be completed within 18-36 months, and the total project budget shall not exceed $3 million. Key aspects of the project include: • Branding and messaging: Develop master brand messaging, create brand anthem videos, and conduct a comprehensive review of existing internal and external brand messaging. • Stakeholder engagement: Build consensus with a stakeholder working group, conduct structured interviews and workshops, and establish a phased timeline and engagement plan. • Design and user experience: Conduct a comprehensive audit of the existing design system, lead design exercises, and perform a user experience assessment for key personas. • Content strategy and development: Conduct a full audit of website content voice and tone, provide direction for content updates and rewriting, and incorporate AI-enhanced search and SEO strategies. • Tools and technology: Provide a new feature tool strategy recommendation and implement leading-edge tools that enhance patients' and providers' experience.