RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA

The Hawaii Tourism Authority is seeking a qualified contractor to provide destination brand marketing services for the Hawaiian Islands in the China major market area. The scope of services includes strengthening brand awareness, driving travel demand, cultivating airline partnerships, targeting high-value mindful travelers, and increasing per-person expenditure. The contractor will be responsible for developing a comprehensive brand marketing plan, executing multi-channel marketing campaigns, and managing direct-to-consumer promotions. The contract period is expected to be 12 months, with a start date of January 1, 2027. • The contractor will be required to track actual data and review it against historical data and forecasts to assess the success of their programs and activities. • The contractor will be expected to maintain the cultural integrity of the Hawaiian language, customs, and practices in all brand marketing initiatives. • The contractor will be required to engage local communities and stakeholders and pursue strategic partnerships to strengthen destination marketing capacity. • The contractor will be expected to leverage market insights and stay adaptable to changing trends and technology to maximize return on investment. • The contractor will be responsible for assisting the HTA and designated partners in crisis communication for the visitor industry, safeguarding the destination's brand image.