Description
The New Hampshire Department of Business and Economic Affairs is seeking a research partner to develop and execute a comprehensive research program. The program will track performance and inform strategic marketing decisions for the division, the broader industry, and the business community. The selected vendor will be responsible for providing research services, including advertising effectiveness and return on investment studies, economic impact analysis, joint promotional program effectiveness studies, and seasonal forecasts. The vendor will also conduct market research on specialized groups, such as motorcyclists and cyclists, and provide insights to guide marketing decision-making. The contract term is for two years, with an option to renew for an additional two years.
• Key services include:
• Advertising effectiveness and return on investment studies
• Economic impact analysis
• Joint promotional program effectiveness studies
• Seasonal forecasts
• Market research on specialized groups
• Providing insights to guide marketing decision-making
Attached files
The solicitation documents live at the source — open the bid source above to download them.
Contact
Brittany Littlefield(Point of Contact)