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U.S. Department Of Defense·Hawaii

Notice of Intent to Sole Source: Gray Local Media

Closes 9/5/2026$2M – $5MSole Source
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Description

The Hawaii Air National Guard Recruiting and Retention Office plans to award a sole‑source, firm‑fixed‑price contract to Gray Local Media (Hawaii News Now) for a 12‑month base period (with three optional 12‑month extensions) to deliver 691 digital/video commercials per year during University of Hawaii athletic broadcasts, targeting young adults aged 18‑25 for enlistment recruitment. The contractor must possess exclusive broadcasting rights for UH sports, enabling placement of ads within televised games and associated digital platforms (e.g., K5). While this notice is not a competitive solicitation, other firms may submit capability statements by the specified deadline. • Sole‑source award to Gray Local Media for exclusive UH sports advertising rights. • Base period 9/30/2026‑9/29/2027; up to three 12‑month options. • 691 digital/video commercials per 12‑month period to be aired during UH athletic broadcasts. • Target audience: physically fit young adults (18‑25) in Hawaii. • Submissions (capability statements) due 5 Sept 2026, 10:00 AM HST via email to Contracting Specialist Emma Newbegin.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Emma Newbegin(Contracting Specialist)

[email protected]

Key dates

Opened
8/21/2026
Closes
9/5/2026
Duration
12 months

Last updated

Details

Type
Sole Source
Industry
Broadcasting and Media
NAICS
516120
Solicitation №
W50SLF26Z1CG3

Budget estimate

$2,000,000 – $5,000,000

No contract value is disclosed. Estimating based on 691 commercials per year, assuming an average cost of $3,000–$7,000 per 30‑second spot (typical for regional sports broadcasts), the annual spend would range roughly from $2.1 million to $4.8 million. Including potential options and ancillary services, the total contract value over the base year could be between $2 million and $5 million.

AI estimate from the solicitation

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