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University of Maryland Global Campus·Maryland

UMGC RFP #92284 Digital Campaign Services

Closes 6/10/2026$800k – $1MRequest for Proposal
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Description

UMGC is seeking a single exclusive vendor to design, implement, and manage an AI‑enhanced digital advertising campaign aimed at veteran, active‑duty, and military‑affiliated audiences across the United States and overseas. The effort will cover a 12‑month media calendar, native social‑media and podcast content, OTT video and audio streaming ads, AI‑driven SEO, and precise geo‑targeting, with quarterly reporting and a requirement for real‑time analytics. The vendor must demonstrate national digital‑media reach, proven experience with military‑focused audiences, and compliance with Tier 1 living‑wage and data‑security standards.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Eric Pfister(Director, Procurement)

[email protected]

Key dates

Opened
5/19/2026
Questions due
5/27/2026
Closes
6/10/2026
Projected award
7/29/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
92284 (RFP)

Budget estimate

$800,000 – $1,000,000

The solicitation caps the total contract spend at $1,000,000 for the first year (with up to three additional one‑year renewals). Assuming the vendor will receive the full ceiling, the expected earnings would fall between roughly $800,000 (allowing for modest under‑utilization) and $1,000,000 (full budget utilization). Factors influencing the final amount include the scope of media purchases, AI‑tool licensing fees, and any negotiated discounts or performance‑based incentives.

AI estimate from the solicitation

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