RFQ #2026-016 Radio Advertising Services

The University of Maine System is seeking vendors to provide strategic radio advertising services that support institutional marketing goals, increase public awareness, and enhance student recruitment across the state. The services required include media planning and strategy development, media placement and buying, creative consulting and trafficking, performance tracking and reporting, campaign support and communication, scriptwriting consultation, voiceover talent coordination, and event promotion or live-read coordination with station personalities. The University anticipates qualifying multiple vendors through this RFQ process to best serve the varying needs of the institution. • Media Planning and Strategy Development • Media Placement and Buying • Creative Consulting and Trafficking • Performance Tracking and Reporting • Campaign Support and Communication • Scriptwriting consultation • Voiceover talent coordination • Coordinate with radio stations to explore opportunities for unpaid PSA placements • Event promotion or live-read coordination with station personalities