19ES6026Q0038 Social Media Influencers Program

The U.S. Embassy in San Salvador seeks a qualified firm to design, execute, and manage a 12‑month digital influencer campaign that promotes U.S. investment opportunities and strengthens bilateral economic ties with El Salvador. The contractor will recruit local influencers, produce multi‑platform content (reels, TikTok videos, Instagram carousels, static posts, stories), coordinate travel and logistics for influencer participation in the Foreign Commercial Service fair, and deliver ongoing analytics and a final performance report. All deliverables must be approved by the Embassy’s point of contact and comply with U.S. government regulations. • Recruit and manage Salvadoran digital influencers • Produce 3 reels/TikTok videos, 2 additional content pieces, and daily Instagram Stories for the fair • Handle travel, accommodation, and on‑site logistics for influencers • Provide monitoring, analytics, and a comprehensive final report • Ensure all content is Embassy‑approved and aligns with U.S. commercial interests.