Domestic Marketing & Promotion of WA Red Raspberries

The Washington Red Raspberry Commission is seeking a contractor to provide domestic marketing and promotion services for Washington red raspberries. The contractor will be responsible for developing and implementing a comprehensive marketing program to increase awareness and demand for Washington red raspberries among consumers, retailers, foodservice, and food manufacturers. The program will include messaging and materials development, media engagement, digital and social media marketing, and strategic industry and network access. The contractor will also be responsible for ongoing management and oversight of marketing efforts, including status meetings and updates, in-person involvement at annual meetings, and participation in quarterly promotion committee and board meetings. • Messaging and materials development • Media engagement, including audio advertising and media relations • Digital and social media marketing, including influencer outreach and management • Strategic industry and network access • Ongoing management and oversight of marketing efforts