Description
The State of North Dakota is seeking a full‑service advertising agency to partner with the Lottery Division on strategy, creative development, media buying, digital/social media, public‑relations, and research for its lottery products. The award will be a firm‑fixed‑price contract lasting 21 months, with optional renewals. The vendor must staff a ten‑person core team, maintain a North Dakota presence, and travel to Bismarck quarterly. Proposals are evaluated primarily on technical merit (80 points) and secondarily on cost (20 points).
• Scope includes strategic planning, creative design (graphics, video, POS materials), media placement (TV, radio, digital, social), PR, digital support, and research.
• Mandatory staffing: Project/Account Manager, Media Buyer, Videographer, Audio/Video Editor, Photographer, Website Developer, Social‑Media Content Manager, Copywriter, Graphic Designer, Research Manager.
• Contract value is firm for the term; cost proposal must include hourly rates and a net media cost plan for a $90 k hypothetical promotion.
Attached files
The solicitation documents live at the source — open the bid source above to download them.