National PR Support

The College of Charleston seeks a qualified public‑relations firm to develop and execute a comprehensive national promotional campaign that leverages both traditional and non‑traditional media channels. The effort aims to raise the institution’s profile across the United States, support recruitment, enhance brand perception, and communicate key initiatives to diverse audiences. • Design and implement a national PR strategy aligned with the college’s goals. • Secure media placements in print, broadcast, online, and emerging platforms. • Produce press releases, story pitches, social‑media content, and crisis‑communication plans. • Provide measurable results through tracking, reporting, and analytics. • Manage ongoing media relations and stakeholder outreach throughout the contract period.