Request for Proposals, OCPSC25003, California Love, California Strong Project

The Governor's Office of Service and Community Engagement (GO-Serve) is seeking a qualified contractor to support the California Love, California Strong (CLCS) campaign, which aims to address the escalating crisis of loneliness and social isolation in California. The contractor will be responsible for managing CLCS campaign materials, implementing targeted outreach, and providing comprehensive branding, communications, event planning, and marketing services. The campaign will include monthly activations, toolkits and resources, a social media campaign, and self-care and community-building materials. The contractor will also be expected to develop a social engagement strategy, create a timeline and work plan, and provide regular progress reports. • Key tasks include: • Developing a social engagement strategy • Creating a timeline and work plan • Implementing targeted outreach • Providing comprehensive branding, communications, event planning, and marketing services • Managing CLCS campaign materials • Developing a social media campaign • Creating self-care and community-building materials • Providing regular progress reports The contractor will be expected to work closely with GO-Serve and other state departments to ensure the success of the campaign.