RFP 25C013000 CHP Public Awareness Educational Campaign for Teen Distracted Driving

The California Highway Patrol (CHP) is seeking proposals for a public awareness educational campaign to reduce teen distracted driving. The campaign will aim to educate and increase awareness of the problem and reduce traffic crashes, fatalities, and injuries statewide. The selected proposer will be responsible for developing and implementing a cost-effective educational campaign, including marketing and advertising services. The proposal should include a detailed description of the services and work to be performed, as well as a cost proposal. The CHP will evaluate proposals based on technical points, cost points, and preference/incentive points. • The campaign will target California's geographic and demographic diversity. • The proposer should have experience in developing and managing statewide educational campaigns for law enforcement entities. • The proposer should have experience in advertising campaign budgeting and management. • The proposal should include a detailed work plan, campaign case histories, and a cost work sheet. • The proposer should be a non-profit entity with significant experience in developing and delivering safety programs. • The proposer should have a past record of sound business integrity and history of being responsive to past contractual obligations.