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  5. ›RM-185399 RFP Billboard Management Services

New Jersey Turnpike Authority (Njta)·New Jersey

RM-185399 RFP Billboard Management Services

Closes 6/9/2024$500k – $2MRequest for Proposal
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Description

The New Jersey Turnpike Authority is seeking qualified providers to perform comprehensive billboard management services. The contract will likely cover the full lifecycle of billboard assets, including inventory control, maintenance, signage updates, compliance with regulations, and coordination of advertising placements. The existing provider listed is All Vision LLC, indicating a potential transition or continuation of services. • Manage existing billboard inventory along the New Jersey Turnpike corridors. • Perform routine maintenance, repairs, and signage updates to ensure safety and compliance. • Coordinate advertising contracts, scheduling, and revenue collection for billboard placements. • Provide regular reporting on asset performance, usage statistics, and financials. • Ensure adherence to state and federal regulations governing outdoor advertising.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Angela McNally(Procurement and Materials Management Department)

(732) 750-5300

Key dates

Opened
6/4/2026
Closes
6/9/2024

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RM-185399

Budget estimate

$500,000 – $2,000,000

No contract value is disclosed. Based on typical billboard management contracts for a statewide highway authority, the annual spend can range from several hundred thousand to a few million dollars depending on the number of billboards, advertising inventory, and service scope. A reasonable estimate is $500,000‑$2,000,000 for the full contract term. Factors influencing the range include the total number of billboards, expected advertising revenue, maintenance intensity, and any performance‑based incentives.

AI estimate from the solicitation

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