RFP-PUBLIC RELATION MARKETING SVC.- REFERENDUM

The Union Board of Education is seeking a qualified public‑relations/marketing firm to develop and deliver non‑advocacy informational communications for a school‑bond referendum slated for mid‑September 2026. The contractor will create a comprehensive communications plan, produce factual print and digital content, manage media and community outreach, and ensure all deliverables comply with New Jersey statutes and district policies. Services will be performed on an as‑needed basis throughout the school year, culminating in support of the referendum launch. • Develop a full referendum communications plan, aligning messages with district timelines and statutory requirements. • Produce fact sheets, FAQs, website updates, graphics, presentations, and social‑media posts that are strictly informational. • Advise on and execute community‑engagement and media‑relations strategies, including press releases and support for board presentations. • Coordinate closely with district officials (Superintendent, Attorney, Financial Advisor, Architect) to ensure compliance and message consistency. • Provide design and production of printed informational materials and maintain accessibility standards for diverse audiences.