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Camden County Improvement Authority·New Jersey

Advertising Agency Services

Closes 9/3/2026$150k – $600kRequest for Proposal
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Description

Camden County College seeks a qualified advertising agency to develop, design, and execute comprehensive advertising campaigns across multiple media channels for the college. The contract will cover creative concept development, media planning and buying, production of print, digital, radio, and TV assets, as well as performance reporting and ongoing campaign management. Proposals must be submitted in sealed envelopes by the deadline, include detailed qualifications, past performance, and a fee schedule, and meet New Jersey insurance and contractor registration requirements. The award will be made by the Board of Trustees after evaluation of technical and cost criteria. • Scope includes full‑service advertising – creative, media buying, digital and traditional channels. • Contract term: September 2 2026 through June 30 2028 (approximately 22 months). • Must provide professional liability, general liability, workers’ compensation, and auto insurance; hold a valid NJ State Contractor Business Registration Certificate. • Evaluation based on experience, creativity, references, ability to meet schedule, and cost. • Submission: 1 original + 5 copies in sealed envelope, no electronic/fax submissions.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Melissa Manera(Purchasing Department)

[email protected]

(856) 227-7200

Key dates

Opened
8/13/2026
Questions due
8/17/2026
Closes
9/3/2026
Duration
22 months

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
FY27RFP-05

Budget estimate

$150,000 – $600,000

The RFP does not disclose a contract ceiling, but comparable two‑year advertising contracts for community colleges typically range from $150 K to $600 K depending on the scope of media buying, creative production, and staffing levels. Assuming a mid‑size agency handling multi‑channel campaigns, the award could fall near $300 K–$400 K; smaller agencies might secure $150 K–$250 K, while larger firms with extensive media buys could approach $500 K–$600 K.

AI estimate from the solicitation

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