Trust RFP 27-003M Public Relations & Marketing

The Alaska Mental Health Trust Authority is seeking a communications contractor to enhance public understanding of the Trust and Trust Land Office through strategic, integrated public relations and marketing efforts. The contractor will support brand advancement, develop and deploy comprehensive communications strategies across paid, earned, and social media, and provide creative production of key materials. This work includes proactive media engagement, public relations, risk communication, community relations, and strategies to reduce stigma and increase awareness of the Trust’s mission and impact. Key responsibilities and requirements include: • Providing a description of the firm’s structure, size, and capabilities • Providing detail on the personnel assigned to accomplish the work • Including resumes for each person working on the contract • Providing work samples, including annual reports, collateral, social media posts, videos, writing samples, and earned media • Developing a comprehensive narrative statement outlining the methodology to be employed The Trust estimates a budget of $535,000 for each year of this project, and proposals priced at more than $535,000 will be considered non-responsive.