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Arkansas Office of State Procurement·Arkansas

Advertising, Marketing and Media Buying Services

Closes 2/17/2023$1.5M – $15MRequest for Proposal
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Description

The Office of State Procurement is seeking a contractor to provide comprehensive creative marketing, advertising, and media buying services to the Arkansas Lottery. The contractor will be responsible for developing and implementing advertising campaigns, managing media buys, and providing public relations services. The contract will be for a period of three years, with the option to renew for up to two additional one-year terms. The contractor must have experience in multi-channel marketing, advertising, and media buying, and must be able to provide a certified letter of credit in the amount of $500,000. • The contractor will be responsible for developing and implementing comprehensive advertising, marketing, and media buying services. • The contractor will manage media buys and provide public relations services. • The contractor must have experience in multi-channel marketing, advertising, and media buying. • The contractor must be able to provide a certified letter of credit in the amount of $500,000. • The contract will be for a period of three years, with the option to renew for up to two additional one-year terms.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Jessica Lowder(Buyer)

[email protected]

(501) 683-2222

Key dates

Opened
1/20/2023
Questions due
1/29/2023
Pre-bid meeting
1/26/2023
Closes
2/17/2023
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
S000000206

Budget estimate

$1,500,000 – $15,000,000

The budget for this contract is estimated to be between $500,000 and $5 million per year, based on the requirement for a certified letter of credit in the amount of $500,000 and the scope of work, which includes comprehensive advertising, marketing, and media buying services. The total budget for the three-year contract period is estimated to be between $1.5 million and $15 million.

AI estimate from the solicitation

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