City of Washougal Brand Strategy

The City of Washougal is seeking a professional branding firm or consultant to develop a comprehensive brand strategy. The selected vendor will be responsible for stakeholder engagement, brand identity development, detailed brand style guides, and a marketing and communications plan. The brand strategy should address the needs and perspectives of multiple audiences, including residents, local businesses, and community organizations. The project is expected to run from late 2025 through early 2027, with a total duration of approximately 16 months. Key deliverables include a rebranding initiative plan, community engagement and testing, and final deliverables and rollout plan. • The brand strategy should be unique and representative of the Washougal community. • The selected vendor will be expected to collaborate with City staff and stakeholders throughout the project. • The brand strategy should include a dynamic brand identity system, brand DNA, and narratives. • The selected vendor will be expected to provide regular progress updates and presentations. • The City retains full ownership of all deliverables produced under the contract.