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City of Tulsa·Oklahoma

Qualified Consultant, Agency or Team to Develop & Implement a Marketing Campaign

Closes 9/25/2024$85k – $100kRequest for Proposal
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Description

The City of Tulsa’s Route 66 Commission is seeking a qualified consultant, agency, or team to design, produce, and execute a comprehensive marketing campaign celebrating the Route 66 Centennial in 2026. The contractor will be responsible for creative concept development, media buying, production of printed and digital promotional items, management of vendor payments, and monthly performance reporting, all within a $100,000 budget. The effort includes bilingual (English/Spanish) deliverables, swag production, a filterable online map, and promotion of grant programs. The contract is for one year with up to four optional one‑year renewals. • Develop a Marketing Strategic Plan and execute multi‑channel advertising (social, digital, TV, radio, print, billboards). • Produce and manage all deliverables: swag bags, print collateral, coloring book, online map, and bilingual graphics. • Handle vendor/payments, media buying, and provide monthly metrics/reporting to the Commission.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Donny Tiemann(Project Buyer)

[email protected]

(918) 596‑7551

Key dates

Opened
8/23/2024
Questions due
9/16/2024
Closes
9/25/2024
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
RFP 25‑904

Budget estimate

$85,000 – $100,000

The RFP specifies a total budget of $100,000 covering media spend, creative production, subcontractor fees, and consulting services. Assuming typical overhead and profit margins for a marketing agency, the award amount will likely range between $85,000 and $100,000, depending on the mix of in‑house work versus subcontracted services and the final media‑buy plan.

AI estimate from the solicitation

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