Request for Qualifications for Media Buying Agency Services

The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) is seeking a qualified and experienced media buying agency to support its statewide and regional digital marketing efforts. The goal of this partnership is to enhance public engagement, increase revenue-generating activities, elevate brand awareness for the agency's diverse programs and offerings, and ultimately maximize the return on investment of the marketing budget. The selected agency will be responsible for the strategic planning, purchasing, and placement of digital advertising across various platforms. The agency will work closely with MDWFP's marketing team and subject matter experts to execute campaigns aligned with the agency's objectives and brand guidelines. Key responsibilities include developing comprehensive digital media plans, negotiating and securing competitive rates for digital advertising placements, executing media buys, managing and optimizing campaigns, and providing regular reporting and analytics. • The agency should have at least 10 years of experience in providing media buying, digital advertising placement, campaign optimization, and related reporting services. • The agency should provide at least three relevant client references for comparable work. • The agency should identify the key personnel proposed to perform the work, including the primary account representative. • The agency should submit a complete qualifications response, including all documentation required by the RFQ. • The agency should demonstrate a clear understanding of MDWFP's goals, target audiences, and proposed approach. • The agency should provide a detailed breakdown of the proposed strategies for each campaign objective. • The agency should explain how it will leverage data and insights for audience targeting, segmentation, and campaign optimization.