Television Advertising Campaign

The Colorado State Patrol is seeking a sole‑source television advertising campaign to deliver DUI‑prevention public service announcements in venues that sell alcohol. The vendor, Rarefied Atmosphere, Inc., will place ads on business‑site televisions across more than 500 locations, targeting high‑risk communities with over 4 million impressions. The contract runs for three years (Oct 1 2026 – Sep 30 2029) with a total budget of $120,000. The agency cites the vendor’s unique ability to target specific venues and to schedule the campaign in two peak periods (mid‑Nov to New Year and Memorial Day). • Scope: TV ad placements on business‑site screens in 500+ alcohol‑selling venues statewide. • Target audience: High‑risk drivers in identified DUI‑hotspot communities. • Duration: 3 years, with two seasonal bursts. • Budget: $120,000 (services only). • Procurement method: Sole source, justified by the vendor’s proprietary targeting capability.