Intent to Sole Source with The Ad Council

The State of Montana, via its Department of Administration, is considering a sole‑source award to The Ad Council, Inc. for the creation, production, and broad‑scale implementation of a Gun Safety public‑service announcement (PSA). Vendors may submit written comments by the question deadline if they believe they can provide an equivalent service that meets the specified media‑multiplier requirements. The solicitation does not request formal proposals, but rather seeks to confirm that no other capable source exists before proceeding with the sole‑source award. • Scope: Produce a Gun Safety PSA and secure extensive pro‑bono media placement (media‑multiplier $20‑$40 of donated airtime per dollar spent). • Budget: Approximately $375,000 (estimated total cost of production and media‑multiplier component). • Timeline: Questions due July 28 2026; final sealed response due August 11 2026. No start‑date is set, but the campaign is to be launched “as soon as possible.” • Required expertise: Advertising/creative production, public‑relations outreach, and access to exclusive nonprofit media distribution channels.