INTEGRATED STATEWIDE COMMUNICATIONS STRATEGY FOR EARLY LEARNING - RFP

The Oregon Department of Early Learning and Care is seeking a qualified vendor to develop and launch a coordinated communications strategy to support the expansion of Oregon's early learning workforce and increase public awareness of licensed child care options. The selected vendor will provide planning, campaign development, and targeted implementation services to unify provider recruitment, public awareness, and workforce professionalization into a coordinated statewide communications framework. The scope of services includes developing a strategic communications framework, provider start-up outreach and promotion, a statewide public awareness campaign, workforce narrative and brand alignment, outreach design, and implementation planning and performance measurement. The contract is expected to be awarded for a period of approximately 9 months, with a total contract value not exceeding $380,000. Key aspects of the project include: • Developing a strategic communications framework that aligns messaging across provider recruitment, child care business start-up education, and family-facing public awareness • Designing and implementing a marketing strategy to promote training modules for individuals interested in starting licensed child care businesses • Creating a public-facing campaign to increase awareness of licensed child care options and promote informed decision-making by families • Developing a unified narrative framework connecting provider recruitment, workforce development, and family awareness initiatives • Incorporating multilingual access, culturally responsive messaging, and outreach strategies to reach communities that face barriers to entering the child care workforce or accessing licensed care