2025 Recycling Education Outreach

The City of Pittsburgh's Office of Management and Budget, on behalf of the Department of Public Works, is soliciting proposals from qualified vendors to provide marketing services for the development and coordination of recycling outreach. The winning bidder will create a marketing campaign based on updated recycling guidelines and Community-Based Social Marketing (CBSM) to promote proper recycling practices. The scope of work includes market research, development of integrated outreach strategies and collateral, and coordination with printing/publishing in different media outlets. The total project cost must not exceed $100,000 over a two-year period. • The marketing campaign should focus on newspaper/print, public transit, and radio mediums. • The campaign should aim to capture more recyclable materials and divert them from landfills. • The vendor should have experience in providing similar services and demonstrate a good faith effort to obtain participation from Minority-Owned Business Enterprises (MBE's) and Women-Owned Business Enterprises (WBE's). • The vendor should provide a detailed cost proposal and a breakdown of costs delineated by major phase and/or deliverable. • The vendor should demonstrate a firm understanding of the scope of services and have the appropriate expertise, procedures, and methods in place to perform the scope of services.