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Washington DC Transportation (DDOT)·District of Columbia

Bus Shelter Franchise Agreement

Closes 9/8/2026$20M – $40MRequest for Proposal
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Description

The District Department of Transportation (DDOT) is seeking a qualified franchisee to operate commercial advertising on up to 1,500 bus shelters throughout Washington, D.C., and to design, install, operate, and maintain those shelters over a ten‑year term. The franchisee will be responsible for shelter design concepts, construction, ongoing maintenance, inventory management, and integration of a real‑time information/complaint database with DDOT’s CityWorks system. A guaranteed annual minimum (GAM) of $3 million is required, with additional revenue‑sharing based on advertising performance, and the franchisee holds a right‑of‑first‑refusal on any future interactive smart kiosks. • Design, construct, and maintain up to 1,500 bus shelters (≥ 90 % commercial, ≤ 10 % non‑commercial). • Provide advertising sales, revenue‑sharing, and meet strict advertising size and placement rules. • Deliver quarterly inventory reports, maintain a spare‑parts stock of ≥ 10 % of long‑lead items, and integrate an IMCDS with DDOT’s CityWorks API. • Meet performance service levels (e.g., hazardous damage repaired within 24 hrs, destroyed shelters replaced within 15 days). • Submit a detailed technical and financial proposal by the September 8 2026 deadline.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Franci Orellana(Contract Specialist)

[email protected]

Key dates

Opened
7/21/2026
Questions due
8/3/2026
Pre-bid meeting
7/27/2026
Closes
9/8/2026
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
DCKA-2026-A-0066

Budget estimate

$20,000,000 – $40,000,000

The contract includes a $3 million guaranteed annual minimum payment (first payment due Jan 30 2027) plus quarterly GAM payments, and a revenue‑sharing component that could add roughly $0.1–0.3 million per year based on advertising performance. Over the ten‑year term, total earnings could range from about $20 million (minimum GAM only) to $40 million (including strong revenue‑share upside). Factors influencing the high end include higher advertising sales, successful smart‑kiosk deployment, and efficient inventory management.

AI estimate from the solicitation

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