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State University of New York (SUNY)·New York

2026-27 Google Advertising

Closes 9/16/2026$200k – $500kSole SourceLogin required
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Description

SUNY Potsdam has been granted a single source exemption for Google advertisements from 7/1/2026 - 6/30/2027. A bid will not be held at this time.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Michelle McCarthy(Director of Procurement Services)

[email protected]

(315) 267-2149

Key dates

Opened
9/9/2026
Closes
9/16/2026
Duration
12 months

Last updated

Details

Type
Sole Source
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
2138871

Budget estimate

$200,000 – $500,000

The solicitation does not disclose a contract value. A typical state university digital advertising spend with Google for a full‑year campaign ranges from a few hundred thousand to over half a million dollars, depending on impressions, click‑through goals, and targeted audiences. Assuming a mid‑range budget for statewide outreach, an estimated contract value is roughly $200,000 – $500,000. Factors influencing the final amount include the number of ad placements, geographic targeting granularity, and performance‑based pricing models.

AI estimate from the solicitation

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