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  5. ›RFQ 2026-088 Marketing & Community Engagement Services

University of Maine·Maine

RFQ 2026-088 Marketing & Community Engagement Services

Closes 3/31/2026$375k – $1MRequest for Qualification
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Description

The University of Maine System is seeking a qualified contractor to provide comprehensive marketing, branding, merchandise integration, and community‑engagement services for its six campuses, supporting athletic and professional‑sport partnerships and creating experiential opportunities for students and stakeholders. The contract is a five‑year base term with an optional five‑year renewal, and the university requires a firm, all‑inclusive price and acceptance of its master agreement without modifications. • Develop and execute a strategic brand plan for athletic and professional‑sport partnerships across all UMS campuses. • Manage project timelines, deliverables, stakeholder communications, and integration of branded merchandise and retail experiences. • Design and run community‑engagement programs, student experiential opportunities, and provide detailed reporting/ROI analysis. • Must serve six distinct campuses under a single agreement and adhere to strict contractual terms (no added indemnities, non‑Maine law, etc.). • Preference given to diverse business enterprises; submission must include full cover page, de‑barment certification, qualifications, references, and signed master‑agreement appendix.

Attached files

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Contact

[email protected]

Key dates

Opened
3/19/2026
Closes
3/31/2026
Projected award
3/25/2026
Duration
5 years

Last updated

Details

Type
Request for Qualification
Industry
Marketing and Advertising
NAICS
541820
Solicitation №
2026-088

Budget estimate

$375,000 – $1,000,000

The solicitation does not disclose a total contract ceiling, but it notes that any agreement $50,000 or more triggers multiple approval levels, indicating a minimum spend in the five‑figure range. A five‑year, system‑wide marketing and community‑engagement effort for a university system typically runs from low‑hundreds of thousands to low‑single‑million dollars, depending on the breadth of branding, merchandise production, and program execution. Assuming a moderate scope (brand strategy, merchandise design, community programs, reporting) the annual spend could be $75k‑$200k, yielding a total contract value of roughly $375,000‑$1,000,000 over the base five‑year term.

AI estimate from the solicitation

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