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California State University, Los Angeles·California

Cal State LA / Student Recruitment Services

Closes 9/18/2026$200k – $500kRequest for Proposal
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Description

The University’s College of Professional and Global Education (PaGE) seeks a qualified firm to manage the full student recruitment lifecycle, from lead capture through enrollment conversion, using evidence‑based practices and its CRM system. The contractor will be responsible for rapid lead response, sustained prospective‑student engagement, assistance with application completion, and driving enrollment conversion while maintaining transparent data reporting. This RFP invites comprehensive proposals that detail staffing, methodology, technology integration, and cost structure. • Provide lead‑response services and ongoing communication with prospective students. • Assist applicants in completing and submitting admission applications. • Employ evidence‑based recruitment practices and maintain data in the university’s CRM. • Deliver qualified personnel and measurable outcomes to increase enrollment for PaGE.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Ashley Yokoyama

[email protected]

Key dates

Opened
9/1/2026
Closes
9/18/2026

Last updated

Details

Type
Request for Proposal
Industry
Education
NAICS
611710
Solicitation №
CSULA-RFP-00000836-2026

Budget estimate

$200,000 – $500,000

No contract value is disclosed; however, similar multi‑campus enrollment‑support contracts at California public universities typically range from $200,000 to $500,000 annually, depending on scope, staffing levels, and performance incentives. Assuming a 12‑month engagement with a mid‑size team and data‑integration requirements, a reasonable estimate would be between $200 K and $500 K.

AI estimate from the solicitation

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